Verace
Authentic, by nature
Verace turns your product information into an interactive digital experience accessible from mobile by scanning the QR code on the package. With a simple scan, consumers discover the product's story, its origin, the supply chain and what makes it truly authentic — for conscious consumption.
Verace is a transparency tool that builds trust, gives value to the work of those who produce with care, and helps people choose responsibly.
For the food sector
Tell your supply chain story from field to table in a clear and verifiable way. Add origin, ingredients, nutritional values and certifications: consumers access all the information and understand the product's real quality even before opening it.
With Verace you can offer:
- ✓A visual supply chain, clear and traceable step by step
- ✓Nutritional values with a quality indicator
- ✓Verified PDO, PGI, Organic and DOC certifications
- ✓Allergens and ingredients always highlighted
For manufacturing
Fashion, luxury, craftsmanship, industry. Prove the authenticity and sustainability of your products through clear, verifiable data. From material composition to country of manufacture, all the way to environmental certifications: every detail helps tell the real value of what you offer.
With Verace you can offer:
- ✓Material composition and country of origin
- ✓Verified GOTS, OEKO-TEX, FSC certifications
- ✓Care instructions, collection and season
- ✓Unique anti-counterfeiting QR
Every product has a story. Now you have everything you need to truly tell it.
Tools designed to showcase the quality of your products and build trust with real, verifiable transparency.
See how it works →Smart QR Codes
Unique, traceable QR codes integrated with the Verace brand. Every scan becomes a touchpoint between product and consumer.
Traceable Supply Chain
A visual map of the supply chain that tells the product's complete journey, from origin to the final consumer, with every step tracked and verifiable.
Real-Time Analytics
Find out where and when your products are scanned. Turn your data into smarter strategic decisions.
Certifications
Showcase your certifications such as PDO, PGI and organic through our verified badges. This makes your quality certifications instantly recognizable.
Consumer Feedback
Every product sparks dialogue. Consumers can leave reviews and comments, building a community founded on trust and quality.
Setup in 10 Minutes
A guided path that takes you from registration to your first print-ready QR code in less than 10 minutes.
AI-Ready
Verace is your digital presence, readable by artificial intelligence. When consumers ask ChatGPT or Gemini, your product will be there.
Structured data in European standard formats.
AI-generated images and videos
Create professional content for your product in minutes, with no photographers or agencies. All you need is a photo and a description.
Included in the Brand and Pro plans.
Your showcase, told by you
Upload photos, videos and your company's story. Verace becomes your brand page, always up to date, always visible.
Multimedia gallery and producer's story.
Your website, boosted
Link your official website to your Verace page. We don't replace what you've built — we make it findable even where you don't reach today.
Reciprocal links, traffic in both directions.
As simple as 1, 2, 3
From creating the product to the consumer's scan
Create your product
Define every detail, from origin to supply chain, all the way to nutritional values and certifications. Tell what makes it unique, enrich the information with photos and videos, or generate content with our AI.
Generate and print the QR
Verace automatically generates a unique QR code with integrated logo. Download it as PNG or SVG and print it on the package in a clearly visible spot, so consumers can get to know your product better.
The consumer scans
With a simple scan, consumers access clear, intuitive visual content that tells the product's story. You always have your data under control in real time.
The numbers speak for themselves
Verace in your pocket!
The official Verace app is coming to the App Store and Google Play. Scan QR codes, explore authentic Italian products and discover the supply chain straight from your smartphone — even offline.
App in development. Available soon.
Ready to make your products traceable?
Monthly subscription plans starting at €29/month. Setup in 10 minutes.
Explore the plans →